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RE: Products we remember - 22
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But are they the same. The firm apaprently was bought out by Needlers, who themselves were then taken over and stopped production of them. The new sort may be a re-introduced product from the firm, or the firm may have discontinued its registration of the name and someone just decided to call the product Bluebird. I once commented at Cadburys when I saw that (I think it was) United Biscuits introduced a line called Hustler, as I knew we had used the name for a very nice savory snack, which was discontinued because of taint problems. But apparently Cadburys had ceased to keep the name registered and so someone else could call there product the same name.
Re the taste, I gave them to someone so I will have to ask. I remember them myself so I should try one, although I don't eat toffee or liquorice. Some research of the Bluebird trademark should give us the answer to ownership.
Blue Bird Toffee is a brand of toffee, founded in Worcestershire, England, in 1898 by Harry Vincent. Vincent had similar ideas to Cadbury and the Frys with regards to the workplace being a pleasant environment to work. Vincent's toffee was originally called Harvino, but after watching Maeterlink's play 'The Blue Bird of Happiness' he renamed the product Blue Bird. Bluebird Toffee left their West Midlands site in October 1998, and the company now trade in Hull as part of Needler's. Needler's changes name after acquiring Blue Bird to become Needler Bluebird. In 2002 Needler Bluebird was purchased by Ashbury Confectionery and discontinued all lines previously made by Needler's and Blue Bird. Ashbury donated the company's collection of historic Blue Bird packaging to the Black Country Living Museum.