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A very pricey Heinz deal
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Or , in many cases quality reduction. This has already occurred in some of the non-mainline Cadbury lines, especially the newer ones where people have nothing to compare directly with. The recent Crunchie lumps were made with a very low quality chocolate , which tasted awful. My complaint did recieve a £5 voucher with which I could buy one of the (at present) good quality lines (those marked Dairy milk), but would have preferred a decent product to start with
i think thta there will be more crappy lines, but they will not be labelled Daiy milk, which is manufactured by a different process to most other milk chocolates, which is the reason for the different taste. They will be buying in the rubbish they put in those lines, but are not able, at present at least to do that with Dairy milk